#PRICE PENETRATION FREE#

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#PRICE PENETRATION FREE#

does not warrant that the material contained herein will continue to be accurate nor that it is completely free of errors when published. Firms use penetration pricing which is a mechanism in marketing to get people to try new products or services by first giving them away at a lower price first. Accordingly, the information provided should not be relied upon as a substitute for independent research. does not have any responsibility for updating or revising any information presented herein. No assurance is given that the information is comprehensive in its coverage or that it is suitable in dealing with a customer’s particular situation. Applicable laws may vary by state or locality. Additional information and exceptions may apply. This content is for information purposes only and should not be considered legal, accounting, or tax advice, or a substitute for obtaining such advice specific to your business.

If you make a bold offer, you better be able to back it up.

A free product (even for a limited time) can be the ticket for long-term awareness and sales.

There are two critical takeaways from Sunny Co Clothing’s penetration pricing stunt: Nevertheless, Sunny Co emerged from the situation with thousands of new loyal followers and an infamous legacy. But there was a problem: the sudden surge in sales forced the brand to cap the offer at 50,000 swimsuits, which caused a backlash on social media. More importantly, 346,000 orders came through. Word of mouth propelled Sunny Co’s Instagram following from 7,000 to more than a quarter-million overnight. In the summer of 2017, two students at the University of Arizona came up with an idea to get attention for their swimwear line, Sunny Co Clothing, in a saturated marketplace: anybody who posted a picture of their classic red swimsuit (valued at $64.99) on Instagram would get a free one-just pay shipping.

Clothing: The pros and cons of a viral swimsuit giveaway

Price penetration